9 Simple Steps to Master Social Media for Events
Nearly 25% of traffic to ticketing and registration pages comes from social media. With the right social media event marketing strategy, you can drive even more traffic — and turn more of those views into ticket sales and registrations.
To find out how to master social media for events, check out this definitive guide from Eventbrite and Buffer, a social media management platform. In nine simple steps, you’ll learn how to develop and improve your marketing strategy across the six most popular networks, including how to:
- Prioritise which networks to use, and how to save time while using them
- Increase engagement on social media during promotions and the event itself
- Measure results and see which of your efforts drove ticket sales or registrations
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The only thing more important than organising a great event is marketing it.
Imagine you’ve perfected every detail of your event — only to face an empty room on the big day.
When it comes to marketing your event, social media is your hidden superpower. Eventbrite has found that a fifth of traffic to ticketing and registration pages comes from social media — that’s a quarter of your promotional power for your event.
After all, how else can you reach millions of interested event-goers without paying thousands on ad campaigns?
New social media platforms are popping up every day and it’s increasingly difficult to stand out amongst the noise on Facebook and Twitter. That’s why you need a social media strategy that takes advantage of the networks where you can drive the most ticket and registration sales.
Organising an event is nothing if not time consuming, so you need to make an impact in minutes, not hours.
To help you use social media to sell more tickets and registrations, we turned to the experts at Buffer, a social media management platform.
Part 1: Get familiar with the most popular social networks
Managing your social media marketing can become overwhelming, fast.
According to Wikipedia, there are more than 189 social networks used globally, and new ones seem to emerge every week
So how do you identify the optimal social media channels for your marketing strategy?
Sometimes, less is more when it comes to social media. In fact, if the time commitment is too great, or a particular network isn’t the right fit for your attendees, you might decide to skip it.
When you’re choosing which social networks to use, it’s okay to be picky. So how do you know which social networks are right for your event?
Chances are, by the time you’ve finished exploring all the available social networks, a new one will have popped up. To prioritise your time, focus on the channels with the widest possible reach.
According to Statistica, here are the global stats on social networks with the most monthly active users in 2016 so far. In step 2, we’ll explore who those users actually are, but start by familiarising yourself with the big guns.
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