5 of the hottest topics for music event organisers
The weather is warming up and Australia’s music festival season is almost upon us. We’re passionate supporters of the local music and events scene, so we’ve compiled a collection of our favourite articles and research papers for music event organisers. This is no flash-in-the-pan trends list. Read the latest market research and opinions from industry experts on five hot topics in music:
- Boutique festivals
- Music consumption and discovery
- Electronic music
- Promoters and big data
- Festival brand activations
Why are Aussies Flocking to Boutique Music Festivals?
Tone Deaf, one of Australia’s leading authorities on music culture and industry, takes a look at the rise in popularity of the ‘boutique’ music festival. While many large and iconic festivals have crumbled in recent years, the boutique music festival has been a story of success. To discover the secret formula to their popularity and what the future holds for the boutique boom, Tone Deaf speaks to seasoned music event organisers Geordie Baker, Glen McGrath, and Cody Edmonds — who between them have worked on everything from The Pleasure Garden and Let Go Fest, to Big Day Out and Burning Man.
Read the full article at Tone Deaf here.
The Australian Music Consumer Report 2016
What do today’s audiences want and what are the upcoming trends in live music? In partnership with Media Insight Consulting, Eventbrite asked over 2,000 local fans directly about how they discover, listen to, and feel about music to develop The Australian Music Consumer Report 2016. In this report we analyse trends in live and recorded music and provide a number of key takeaways for those in the music industry.
Download the free Australian Music Consumer Report here.
Trends in Electronic Music and How to Reach Fans
Are electronic music fans the fans of the future? Tone Deaf believes the electronic scene is forging a new path for music promoters, experiencing an undeniable boom in the last five years. They interview three industry professionals across festivals, event publicity, and touring to uncover how those in the electronic music scene are positioned to deal with the challenges of modern music promotion.
To dive further into the behaviour of the modern music fan, Eventbrite teamed up with Junkee Media to survey 1,400 Aussie music fans and determine how to optimise music festivals for fans of the future.
Read the full article on Tone Deaf here or download the free Eventbrite report on electronic music trends in Australia.
Promoters and Big Data
Recently The Music Network delved into event technology, the future of the live consumer, and how data helped Brisbane band Sheppard reach international heights, with their two-part series on music promoters and big data.
Read Part 1 and Part 2 over at The Music Network.
The 10 best brand activations at music festivals
Brand activations at music festivals are a great way for your sponsors to build a genuine connection with your audience. In fact, studies have shown that millennial fans perceive brands as more authentic and trustworthy when they sponsor a music festival, and are more likely to purchase and recommend a product.