mobile event apps fail

3 Reasons Mobile Event Apps Fail

Mobile event apps are practically a requirement for sophisticated conferences and corporate events. In this tipsheet, you’ll learn three common reasons mobile event apps fail and how to avoid them. Fill out the form and check it out.

Mobile event apps are practically a requirement for sophisticated conferences and corporate events. They help attendees feel confident, connected, and informed at your event. Not offering one — or offering a half baked solution — can make your event appear amateur, unpolished, or low-tech.

In this tipsheet, you’ll learn three common reasons mobile event apps fail and how to avoid them.

Don’t let your event brand suffer from a poor event app experience. Use the strategies in this tipsheet to:

  • Ensure your mobile event app doesn’t reflect poorly on your event brand
  • Encourage attendees to download and engage with your event’s mobile app
  • Understand how your app will help you achieve your event goals

Preview

Reason #1: Your App Isn’t Aligned With Your Event Goals

“There are many reasons to offer an app to your event attendees,” says Guidebook Director of Customer Engagement Jacob Wittenberg. “But the most compelling reason will be aligned with your event goals.”

The event app you used at someone else’s event might have enhance your attendee experience. But that doesn’t mean it’ll be suited for your event. Instead, focus on your goals when deciding whether or not to offer an event app. This, Wittenberg says, helps you understand the “why” of your event app.

How can an app help you achieve your event goals? Guidebook says there are numerous ways, including:

  • My team needs engagement metrics to prove return on investment (ROI)
  • Attendees want to network and make new industry connections
  • Each attendee should feel as though they’re having a highly personalised experience
  • Attendee engagement is an essential part of this event
  • Exhibitors expect to capture detailed lead information
  • Event sponsors want to know their investment was worthwhile

The event app you used at someone else’s event might have enhance your attendee experience. But that doesn’t mean it’ll be suited for your event. Instead, focus on your goals when deciding whether or not to offer an event app. This, Wittenberg says, helps you understand the “why” of your event app.

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