The 2020 Event Trends Report

Find our latest event trends report, TRNDS 2024, here.

Please note: The findings in this report were published in January 2020 and do not reflect the unfolding situation that has occurred within the industry due to COVID-19 measures. To access support for your event and view the most up-to-date advice and resources on responding to COVID-19, please refer to our Creator Resource Hub.

The Definitive Guide for Australia’s Experience Makers

When we surveyed event creators on their plans for the year ahead in late 2019, we found good news for the industry in Australia: There were more events in the pipeline than ever and job satisfaction is increasing year on year. 

Of course, we didn’t anticipate that the year would start with incredibly challenging circumstances for our country. Bushfires threatened communities and now COVID-19  is threatening events all across the globe. 

We know that events will still continue to run in the future and everyone still has planning and work to do to maintain a thriving industry. To help with that, this report covers three trends that will be shaping the year ahead, as well as uncovering opportunities for promoting and growing the events you’ll be running.

You’re not going to see a lot of hyped up technology trends in this report, in fact it’s almost the opposite. A lot of the trends we were seeing emerge for 2020 are not passing fads. Instead, they are centred on how the collective consciousness is impacting what Australian attendees expect at events.

From diversity to sustainability, you’ll discover the trends and challenges that will impact their success — and yours — in the full report. Fill out the form to get your copy of the 2020 Event Trends Report.