Optimising the Ticket Registration Journey

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The relationship you build with attendees starts well before they arrive at your event. Service Design is the modern practise of considering every interaction that a customer has with your brand and optimising this journey to provide a positive experience.

By optimising every step of your registration process, this can boost marketing ROI, drive attendee satisfaction, reduce costs, and enhance the service delivery at your event.

Our latest Britepaper helps you work towards this and gives you all the tools you need to deliver the best experience for your attendees. To download simply fill in the form to the right.

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Optimising Service Design for Events

Your audience has a lot of choice these days, particularly when it comes to events. It’s a crowded marketplace with fierce competition to win over the attention of potential attendees. It’s unlikely that your event is the only one of its kind and, even if it is, making sure the right people find out about it is still critical to ensuring they are not somewhere else on the day. Giving them the best possible experience with your brand from start to finish will give you an edge over competing events.

The relationship you build with attendees starts well before they arrive at your event. Service Design is the modern practise of considering every interaction that a customer has with your brand and optimising this journey to provide a positive experience. By optimising every step of your registration process, this can boost marketing ROI, drive attendee satisfaction, reduce costs, and enhance service delivery at your event.

To look at how you can optimise the customer journey for your event, we’ve taken a look at five stages of the event registration journey. From creating awareness of your event, to converting attendees into advocates, this guide covers the following customer interactions:

  1. Awareness
  2. Consideration
  3. Decision
  4. Delivery
  5. Retention

To find out more about these customer interactions and how to optimise the registration process for your event, complete the form to the right to download the free guide.