Video: How Eventbrite Helped Beer InCider Grow Attendance by 300%

Beer InCider launched in 2013 when founder, Marty Keetels, had a vision to quit his day job in commercial law and create an event that celebrated local independent breweries and alternative music. Learn about Beer InCider’s success in the video below:

Marty wanted to partner with companies that could grow with the festival, so he chose Eventbrite as their ticketing provider in 2014 to access industry-leading technology and the support of an experienced account management team.  

Since partnering with Eventbrite:

• Festival attendance has more than tripled with the help of marketing integrations and a suite of data that allows organisers to optimise conversions in the ticket buying journey
• In 2017, 10% of tickets were purchasing through Facebook Events, with the innovative new Facebook Checkout integration
• Eventbrite reporting and analytics shows organisers valuable demographic data, which is used to attract sponsors and target marketing

“By using Eventbrite we can actually see where people are purchasing from. That information is great for sponsorships and to being able to tell where we’re dragging people from — from a regional perspective…By using Eventbrite as part of the suite of data that we look at we can actually see where people go in their ticket buying journey, so we can see where a customer falls off, or whether they go through to purchase a ticket.”
Marty Keetels, Founder, Beer InCider

Want to use Eventbrite to power your festival? Contact us by getting in touch or calling 1800 820 172 in Australia or 0800 448 422 in New Zealand.