How to Use Event Distribution to Double Your Ticket Sales
Event distribution is one of the most effective — and most overlooked — strategies to boost ticket sales. By distributing your event on sites where your target audience already spends time online — and converting them faster with a seamless checkout — you could double your ticket sales or registrations.
Download the free tip sheet to learn:
- How to promote your event on popular websites and apps
- The top sites for event distribution
- How distributed commerce can double ticket sales and registrations
For a free copy of How to Use Event Distribution to Double Your Ticket Sales, simply complete the form on this page.
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Promote your event on the sites event-goers frequent
The first step to effective event promotion is to make sure your event is on the sites event-goers rely on to make plans. To sell more tickets, you need to engage probable buyers on their favourite sites and apps.
Most event-goers have go-to websites they rely on to make plans. In a survey of 3,000 urban event-goers in the US, well over half (64%) said they look to neighbourhood guides when searching for things to do. Many event-goers also turn to more targeted sites with personalised recommendations to discover events — Facebook Events, Bandsintown or Spotify for music fans, or Lanyrd for conference-goers.
It goes without saying that getting your event on those sites can drastically increase your reach and sales. Since these sites surface events to people based on their preferences, behaviours, and activities of their friends, you can reach the audience most likely to buy tickets. And on event discovery sites, you’re catching their attention when they’re actively searching for something to do — which means they’re ready to buy.
To continue reading, complete the form on this page for a copy of the tip sheet.