Beer Industry Trends: How to Differentiate Your Beer Festival

The craft beer industry is starting to show its age. With seemingly infinite craft brew choices for consumers, the industry may be reaching a saturation point. According to the Brewers Association 2016 report, 97 US breweries closed their doors last year, nearly double the number that closed in 2014.

So how can beer brands stand out without selling out? Find out how in this new guide on beer industry trends, featuring 12 beer experts from breweries and beer festivals. You’ll learn:

• Why events are the most powerful way to build a brand in beer
• The qualities of the most popular types of events in the beer industry
• How leading breweries use events to market their beers, improve bottle releases, and grow their business
• How beer festivals can differentiate their event to sell more tickets

PREVIEW

Under the pressure of industry saturation, goliath beer companies like Heineken and Anheuser-Busch are buying up dozens of small brewers, leaving many beer brands struggling to figure out how they can stand out without selling out. And, for many, the answer lies in live experiences.

Events are a powerful way to build your beer brand while staying true to craft roots. For breweries, hosting or participating in beer events helps establish brand loyalty with consumers. And for beer festivals, running a profitable business relies on continuing to innovate and offer something new to event-goers.

For more tips on how to stand out amongst a crowded industry, fill out the form on the right and access the rest of, Beer Industry Trends: How to Differentiate Your Brewery or Beer Fest.