Note: While nearly instantaneous in most cases, Google Analytics can sometimes take up to a couple of days to recognize the newly activated integration with your Eventbrite event.

Once you've created and published your event in Eventbrite, view your event page by clicking View in the upper left. (You can also click My Events at the top of the page and then clicking View in the Quick Links to the right of the name of your event.) Your event page will open in a new window. Copy the URL for your event page.

Log in to your Google Analytics account, and click on Add Website Profile towards the bottom of the page.

On this page, create a new Google Analytics profile for your event page. (You'll want to select the option Add a Profile for a new domain.) If you are tracking more than one event, you’ll want to have a separate Google Analytics profile for each event page. Paste in the URL for the event page that you copied in Eventbrite, select the time zone country/territory and time zone, then click Finish.

Note: You’ll want to paste in all of the event page URL except for the “http://”, as shown in the red box in image below.

You’ll be taken to a page listing the Web Property ID tracking code. This tracking code looks like UA - ####### - #. Copy this ID tracking code. 

Back in Eventbrite, go to the Edit page for your event. At the bottom of the page, you’ll find an Additional Options section. Check the box next to the Track your Registration Page using Google Analytics option. When the text box appears, paste in the Web Property ID you got from Google Analytics. Make sure to click Save Changes in the upper or lower right.

Note: It will take a few minutes for the information to update in your Google Analytics account, but you'll soon be able to access the tracking reports in Google Analytics!

Note: While nearly instantaneous in most cases, Google Analytics can sometimes take up to a couple of days to recognize the newly activated integration with your Eventbrite event.

To get started, first sign up for a free Eventbrite account or log in to your existing Eventbrite account and create an event.

To access an already-created event, click My Events at the top of the screen and then click on Edit to the right of your event’s name to go to the event's Event Details page.

On the Event Details page for your event, find the URL/web address for your event page in Step 3: Promote your Event Page (or Privacy Settings).

Highlight and copy the URL, which you'll soon be pasting into a page in your Google Analytics account, as detailed below. 

Log in to your Google Analytics account, and click on Add Website Profile towards the bottom of the page.

On this page, create a new Google Analytics profile for your event page. (You'll want to select the option Add a Profile for a new domain.) If you are tracking more than one event, you’ll want to have a separate Google Analytics profile for each event page. Paste in the URL for the event page that you copied in Eventbrite, select the time zone country/territory and time zone, then click Finish.

Note: You’ll want to paste in all of the event page URL except for the “http://”, as shown in the red box in image below.

You’ll be taken to a page listing the Web Property ID tracking code. This tracking code looks like UA - ####### - #. Copy this ID tracking code.

Back in Eventbrite, go to the Manage page for your event, by clicking on My Events at the top of the screen, then clicking on the name of your event.

Click on Google Analytics, found on the features menu on the left side of the Manage page.

Paste the Web Property ID you got from Google Analytics into the text box, then click Save Changes. Nicely done!

Note: It will take a few minutes for the information to update in your Google Analytics account, but you'll soon be able to access the tracking reports in Google Analytics!