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Dr Zena O'Connor, Design Research Associates

Zena is one of a handful of people whose PhD focused on colour and human resposne. A designer by training, she understands the impact of colour across a range of contexts.



Since 2006, Zena's consultancy has provided insight and evidence-based insight and information about colour, colour psychology, visual literacy and colour in logo design and branding. She has worked with a wide range of organisations in the commercial, govt., and academic sectors in Australia and New Zealand.


Zena's teaching experience includes Colour Fundamentals and Advanced Colour at Sydney Design School, COFA and Sydney University, and she has published widely on evidence-based colour in art, design and the built environment, colour psychology and visual literacy.