Looks like this event has already ended.

Check out upcoming events by this organizer, or organize your very own event.

View upcoming events Create an event

IAB Event: What Works - Advertising in Social Media - Melbourne

IAB Australia

Wednesday, May 2, 2012 from 10:00 AM to 12:30 PM (EST)

Melbourne, Victoria

IAB Event: What Works - Advertising in Social Media -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
IAB Members   more info Ended A$104.50 A$0.00
Non-IAB Members   more info Ended A$170.50 A$0.00
IAB Honorary Members   more info Ended A$0.00 A$0.00
IAB Honorary Members additional tickets   more info Ended A$104.50 A$0.00

Event Details

With the ever increasing social media options available for brands, understanding what works and why is critical for social media advertising campaign success.

 

Today’s incessant media coverage on social media too often focuses on its pitfalls or latest ‘fail’, often served with a critical commentary about how resource intensive social media is. But what about advertising in social media? Is all advertising in social media, social advertising? What advertising actually works in a social media environment?

 

Join us for our first IAB Event in 2012 to find out what works, what doesn’t, and how to make advertising in social media work for you.

 

Ashley Ringrose, Co-founder of Soap Creative, Kate Box, Client Partner at Facebook Australia & NZ, Olivija Harvey, Account Director, Marketing Solutions AU & NZ at LinkedIn and Scott Nichols, Director of NM Incite Australia will join Paul Fisher, CEO of IAB to explore the ever increasing social media advertising platforms, formats and possibilities available for brands, identifying what works and what it takes to achieve social advertising campaign success.

 

Mark the dates in your calendar and book your seats now!

 

 

AGENDA

 

10:00    ARRIVAL & NETWORKING

 

10:20    INTRODUCTION & GLOBAL OVERVIEW

            Paul Fisher, CEO, IAB Australia

 

10:30     WHAT WORKS: THE AGENCY PERSPECTIVE

             Mike Watkins, Founder & MD, digiocial 

 

11:00     WHAT WORKS: CONSUMERS' PERSPECTIVE

             Scott Nichols, Director of NM Incite Australia

 

11:30     WHAT WORKS: PUBLISHERS PERSPECTIVE

     Kate Box, Client Partner, Facebook Australia & NZ (15mins)

     Olivija Harvey, Account Director, Marketing Solutions, AU & NZ, LinkedIn (15 mins)

 

12:00     PANEL Q & A

             All speakers, moderated by Paul Fisher, CEO, IAB

 

12:30     END

 


Cancellation Policy:

Cancellations made within 48 hours of the event will not be eligible for a refund (full or partial).

Cancellations received more than 48 hours of the scheduled event will incur a 50% administration fee of the total payment. 

Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest. Details of the new attendee must be supplied to IAB Australia and include full name, job title, company name and email address. 

Tickets are not transferable to other events and no credit notes will be issued.

 

For any inquiries, email iabaustralia@iabaustralia.com.au 

When & Where



TressCox Lawyers
Level 9, 469 La Trobe St
Melbourne, Victoria 3000
Australia

Wednesday, May 2, 2012 from 10:00 AM to 12:30 PM (EST)


  Add to my calendar

Organizer

IAB Australia

iab logo

The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. For further information, please visit www.iabaustralia.com.au.

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.