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IAB Event: What Works - Advertising in Social Media - Melbourne
Wednesday, May 2, 2012 from 10:00 AM to 12:30 PM (EST)
With the ever increasing social media options available for brands, understanding what works and why is critical for social media advertising campaign success.
Today’s incessant media coverage on social media too often focuses on its pitfalls or latest ‘fail’, often served with a critical commentary about how resource intensive social media is. But what about advertising in social media? Is all advertising in social media, social advertising? What advertising actually works in a social media environment?
Join us for our first IAB Event in 2012 to find out what works, what doesn’t, and how to make advertising in social media work for you.
Ashley Ringrose, Co-founder of Soap Creative, Kate Box, Client Partner at Facebook Australia & NZ, Olivija Harvey, Account Director, Marketing Solutions AU & NZ at LinkedIn and Scott Nichols, Director of NM Incite Australia will join Paul Fisher, CEO of IAB to explore the ever increasing social media advertising platforms, formats and possibilities available for brands, identifying what works and what it takes to achieve social advertising campaign success.
Mark the dates in your calendar and book your seats now!
10:00 ARRIVAL & NETWORKING
10:20 INTRODUCTION & GLOBAL OVERVIEW
Paul Fisher, CEO, IAB Australia
10:30 WHAT WORKS: THE AGENCY PERSPECTIVE
Mike Watkins, Founder & MD, digiocial
11:00 WHAT WORKS: CONSUMERS' PERSPECTIVE
Scott Nichols, Director of NM Incite Australia
11:30 WHAT WORKS: PUBLISHERS PERSPECTIVE
Kate Box, Client Partner, Facebook Australia & NZ (15mins)
Olivija Harvey, Account Director, Marketing Solutions, AU & NZ, LinkedIn (15 mins)
12:00 PANEL Q & A
All speakers, moderated by Paul Fisher, CEO, IAB
Cancellations made within 48 hours of the event will not be eligible for a refund (full or partial).
Cancellations received more than 48 hours of the scheduled event will incur a 50% administration fee of the total payment.
Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest. Details of the new attendee must be supplied to IAB Australia and include full name, job title, company name and email address.
Tickets are not transferable to other events and no credit notes will be issued.
For any inquiries, email email@example.com
When & Where
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. For further information, please visit www.iabaustralia.com.au.