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Writing for the Web: a user experience approach - MelbourneVision AustraliaTuesday, June 5, 2012 from 9:00 AM to 4:00 PM (EST)Melbourne, Australia |
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Event Details
Do you write or edit content for your organisation's website (intranet, Internet, blog) or social media? We'll show you how to create content that works well for online audiences.
A user experience approach
You'll learn how to produce content that provides a better experience for your users. We'll cover creating content that is:
- Useful—meets the needs of users
- Usable—written and designed for use online
- Accessible—reduces the barriers for people with disabilities.
How we teach writing for the web
We teach the workshop by:
- Presenting each topic, using examples and video as required
- Reviewing the topic by asking you to comment on pages we select from Australian government, corporate and not-for-profit websites
- Doing an exercise (some in groups, some individual)
- Reviewing the exercise.
Facilitator
Dey Alexander is a web content specialist with over 17 years experience on a range of web projects. She's watched hundreds of usability tests and seen the problems that poor content creates. She reads widely and monitors research on web content usability and accessibility. Dey will share her experiences and research findings to give you a good sense of what does and doesn't work well online.
Notes and resources
To help you apply what you learn at the workshop, you'll get:
- Printed workshop notes (around 100 pages) with references to further reading
- Writing tips and templates
- Access to our online resources
Agenda and timetable
| Time | Length | Description |
|---|---|---|
| 8.30 am | 30 mins | Arrival tea and coffee |
| 9.00 am | 30 mins | Introduction: The 3 C's of content Group discussion of the characteristics, characters and challenges involved in creating online content. We break into groups for this warm-up activity and discuss issues that set the agenda for the rest of the session. |
| 9.30 am | 30 mins | Users' online reading behaviour We will look at how people read online, reviewing the latest research and discussing how this should affect the way we design content. |
| 10.00 am | 30 mins | Useful We look at two key ways of ensuring we publish content that is useful: planning (for content authors) and content strategy (for content managers). |
| 10.30 am | 15 mins | Morning tea |
| 10.45 am | 60 mins | Findable Write content to make it easier to find, re-find and share on social media networks. We'll discuss what writers need to know about search engines and users' search behaviour. We'll focus on important search ranking factors such as the page title and keyword research. |
| 11.45 pm | 60 mins | Scannable Structure and design content to make it easier to scan-read. We'll discuss order, grouping, headings, paragraphs, lists, tables, graphics and links. |
| 12.45 pm | 45 mins | Lunch |
| 1.30 pm | 45 mins | Readable Write content that's easier to read. We'll cover choice of words, sentence length, use of active/passive voice, nominalised verbs and personal pronouns. We'll discuss the evidence that shows the benefits of writing in a plainer style. |
| 2.15 pm | 45 mins | Concise Write concisely by removing unnecessary content and words. We'll show you how to include all the detail needed with fewer words. |
| 3.00 pm | 15 mins | Afternoon tea |
| 3.15 pm | 45 mins | Accessible Make content more accessible for people with disabilities. We'll provide an overview of the Web Content Accessibility Guidelines 2.0 and focus on text alternatives for images. |
Comments from our participants in 2011
- Practical, no nonsense approach
- Great course. Clear, concise and very engaging
- Incredibly useful. Everyone writing for the web should know this stuff
- Covered exactly what I was looking for and was pitched at the right level
- The trainer was very well-informed, personable and great to work with
- Very thought-provoking and great use of real examples
- Loved the exercises
When & Where
270 Collins Street
Melbourne,
3000
Australia
Tuesday, June 5, 2012 from 9:00 AM to 4:00 PM (EST)
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Organizer
Vision Australia
The Digital Access team at Vision Australia has been providing government departments, large corporations and community groups with web accessibility consultancy, testing, training and production services since 1999.
The advice and training we provide is based on the W3C Web Content Accessibility Guidelines version 2.0 (WCAG 2.0), and best practice from our extensive knowledge of working with people with disabilities.
Vision Australia is a not-for-profit organisation and is a partnership between people who are blind, sighted or have low vision.
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