We are excited to have the co-author of “This is Service Design Thinking“ Marc Stickdorn as our next presenter at Sydney Service Design Thinks & Drinks, next Tuesday November 15th at 6pm. Tickets are now available here at our EventBrite page.

The book outlines a contemporary approach for service innovation. »This is Service Design Thinking.« introduces a new way of thinking to beginners but also serves as a reference for professionals. It explains the approach, its background, process, methods and tools — and connects theory to contemporary case studies. A set of 23 international authors created this interdisciplinary textbook applying exactly the same user-centered and co-creative approach it preaches.

“The strength of service design thinking is that it is not a defined and thus restricted discipline, but rather a common approach and process including various tools and methods rooted in different disciplines from design to engineering, from management to marketing.” explains Marc Stickdorn, editor of This is Service Design Thinking.

Marc will give a short presentation and then conduct a Q&A session much like we did with Fran Samolionis from BT Group which was well received last time we did the something similar.

Marc Stickdorn bio:

Service Design Lecturer & Consultant, Management Center Innsbruck, Austria

Marc Stickdorn graduated in Strategic Management and Marketing and worked in various tourism projects throughout Europe. Since 2008 Marc is full-time staff at the MCI – Management Center Innsbruck in Austria, where he lectures service design and innovation. His research involves the development of the mobile ethnography app myServiceFellow, the Customer Journey Canvas and various publications and presentations. Marc is co-founder of Destinable, associate of DesignThinkers, guest lecturer at various international universities and occasionally speaks at conferences.