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Writing for the Web: a user experience approach - Canberra

Vision Australia

Tuesday, June 19, 2012 from 9:00 AM to 4:00 PM (AEST)

Writing for the Web: a user experience approach -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird
21 days before event starts
Ended A$558.00 A$0.00
Full fee Ended A$620.00 A$0.00
Group Discount
Groups of 4 or more
Ended A$558.00 A$0.00

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Event Details

Do you write or edit content for your organisation's website (intranet, Internet, blog) or social media? We'll show you how to create content that works well for online audiences.

A user experience approach

You'll learn how to produce content that provides a better experience for your users. We'll cover creating content that is:

  • Useful—meets the needs of users
  • Usable—written and designed for use online
  • Accessible—reduces the barriers for people with disabilities.

How we teach writing for the web

We teach the workshop by:

  1. Presenting each topic, using examples and video as required
  2. Reviewing the topic by asking you to comment on pages we select from Australian government, corporate and not-for-profit websites
  3. Doing an exercise (some in groups, some individual)
  4. Reviewing the exercise.


Dey Alexander is a web content specialist with over 17 years experience on a range of web projects. She's watched hundreds of usability tests and seen the problems that poor content creates. She reads widely and monitors research on web content usability and accessibility. Dey will share her experiences and research findings to give you a good sense of what does and doesn't work well online.

Notes and resources

To help you apply what you learn at the workshop, you'll get:

  • Printed workshop notes (around 100 pages) with references to further reading
  • Writing tips and templates
  • Access to our online resources

Agenda and timetable

8.30 am 30 mins Arrival tea and coffee
9.00 am 30 mins Introduction: The 3 C's of content
Group discussion of the characteristics, characters and challenges involved in creating online content. We break into groups for this warm-up activity and discuss issues that set the agenda for the rest of the session.
9.30 am 30 mins Users' online reading behaviour
We will look at how people read online, reviewing the latest research and discussing how this should affect the way we design content.
10.00 am 30 mins Useful
We look at two key ways of ensuring we publish content that is useful: planning (for content authors) and content strategy (for content managers).
10.30 am 15 mins Morning tea
10.45 am 60 mins Findable
Write content to make it easier to find, re-find and share on social media networks. We'll discuss what writers need to know about search engines and users' search behaviour. We'll focus on important search ranking factors such as the page title and keyword research.
11.45 pm 60 mins Scannable
Structure and design content to make it easier to scan-read. We'll discuss order, grouping, headings, paragraphs, lists, tables, graphics and links.
12.45 pm 45 mins Lunch
1.30 pm 45 mins Readable
Write content that's easier to read. We'll cover choice of words, sentence length, use of active/passive voice, nominalised verbs and personal pronouns. We'll discuss the evidence that shows the benefits of writing in a plainer style.
2.15 pm 45 mins Concise
Write concisely by removing unnecessary content and words. We'll show you how to include all the detail needed with fewer words.
3.00 pm 15 mins Afternoon tea
3.15 pm 45 mins Accessible
Make content more accessible for people with disabilities. We'll provide an overview of the Web Content Accessibility Guidelines 2.0 and focus on text alternatives for images.

Comments from our participants in 2011

  • Practical, no nonsense approach
  • Great course. Clear, concise and very engaging
  • Incredibly useful. Everyone writing for the web should know this stuff
  • Covered exactly what I was looking for and was pitched at the right level
  • The trainer was very well-informed, personable and great to work with
  • Very thought-provoking and great use of real examples
  • Loved the exercises
Have questions about Writing for the Web: a user experience approach - Canberra? Contact Vision Australia

When & Where

Novotel Canberra
65 Northbourne Avenue
Canberra, 2600

Tuesday, June 19, 2012 from 9:00 AM to 4:00 PM (AEST)

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Vision Australia

Digital Access at Vision Australia is recognised internationally as an industry leader in the provision of digital accessibility services, equally addressing the needs of all disability groups. Specialising in web accessibility consulting, training and testing, our services are expertly designed to help our customers make their digital presence accessible to all.


Our advice and training is based on the Web Content Accessibility Guidelines (WCAG) version 2.0, formulated by the World Wide Web Consortium’s Web Accessibility Initiative (W3C-WAI). A member of the W3C since 2002, Digital Access significantly contributed to the creation of WCAG 2.0.


As a social enterprise, the fee-based services provided by Digital Access directly support Vision Australia’s wider activities. Our unique position working within a disability organisation ensures that end-users’ real world requirements are foremost in all the services we deliver.


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Writing for the Web: a user experience approach - Canberra
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