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Writing for the Web: a user experience approach - Brisbane

Vision Australia

Tuesday, October 9, 2012 from 9:00 AM to 4:00 PM (AEDT)

Writing for the Web: a user experience approach -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird
21 days before event starts
Ended A$558.00 A$0.00
Full fee Ended A$620.00 A$0.00
Group Discount
Groups of 4 or more
Ended A$558.00 A$0.00

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Event Details

Do you write or edit content for your organisation's website (intranet, Internet, blog) or social media? We'll show you how to create content that works well for online audiences.

A user experience approach

You'll learn how to produce content that provides a better experience for your users. We'll cover creating content that is:

  • Useful—meets the needs of users
  • Usable—written and designed for use online
  • Accessible—reduces the barriers for people with disabilities.

How we teach writing for the web

We teach the workshop by:

  1. Presenting each topic, using examples and video as required
  2. Reviewing the topic by asking you to comment on pages we select from Australian government, corporate and not-for-profit websites
  3. Doing an exercise (some in groups, some individual)
  4. Reviewing the exercise.


Dey Alexander is a web content specialist with over 17 years experience on a range of web projects. She's watched hundreds of usability tests and seen the problems that poor content creates. She reads widely and monitors research on web content usability and accessibility. Dey will share her experiences and research findings to give you a good sense of what does and doesn't work well online.

Notes and resources

To help you apply what you learn at the workshop, you'll get:

  • Printed workshop notes (around 100 pages) with references to further reading
  • Writing tips and templates
  • Access to our online resources

Agenda and timetable

8.30 am 30 mins Arrival tea and coffee
9.00 am 20 mins Introduction
9.20 am 30 mins Users' online reading behaviour
We will look at how people read online, reviewing the latest research and discussing how this should affect the way we design content.
9.50 am 40 mins Useful
Users want useful content — content that answers their questions or helps them with a task. But sometimes our content misses the mark. We discuss how planning can help, and get participants involved in a brainstorming activity on better planning.
10.30 am 15 mins Morning tea
10.45 am 60 mins Findable
Finding the right page is the first challenge our users face. We’ll look at ways to write content to make it easier to find, re-find and share on social media networks. We’ll discuss what writers need to know about search engine optimisation and users’ search behaviour.
11.45 pm 60 mins Scannable
Even when a user has found the right page, they may struggle to find the part of the content they are interested in. We’ll look at how to structure and design content to make it easier to scan-read. We’ll discuss the role of chunking, order, headings, paragraphs, lists, tables, graphics and the placement of links in content.
12.45 pm 45 mins Lunch
1.30 pm 45 mins Readable
It’s a little harder to read online and people tend to move quickly, so we need to write content that’s easy to read. In this section, we’ll cover choosing the right words, writing shorter sentences, using the active voice, using verbs rather than nouns, using personal pronouns and watching out for wordy writing habits. We’ll also discuss the evidence that shows the benefits of writing in this style.
2.30 pm 15 mins Afternoon tea
2.45 pm 60 mins Accessible
We don’t believe accessibility is an ‘add-on’, and so we consider accessibility all the way through the workshop. However, in this section, we focus on it. We provide an overview of the Web Content Accessibility Guidelines 2.0 and then look at one of the most misunderstood accessibility requirements—writing text alternatives for images.
3.45 pm 45 mins Wrap-up
We wind up the day with a review of what we’ve covered, final questions, and the workshop evaluation.

Comments from our participants in 2011

  • Practical, no nonsense approach
  • Great course. Clear, concise and very engaging
  • Incredibly useful. Everyone writing for the web should know this stuff
  • Covered exactly what I was looking for and was pitched at the right level
  • The trainer was very well-informed, personable and great to work with
  • Very thought-provoking and great use of real examples
  • Loved the exercises
Have questions about Writing for the Web: a user experience approach - Brisbane? Contact Vision Australia

When & Where

Novotel Brisbane
200 creek street
Brisbane, Queensland 4000

Tuesday, October 9, 2012 from 9:00 AM to 4:00 PM (AEDT)

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Vision Australia

Digital Access at Vision Australia is recognised internationally as an industry leader in the provision of digital accessibility services, equally addressing the needs of all disability groups. Specialising in web accessibility consulting, training and testing, our services are expertly designed to help our customers make their digital presence accessible to all.


Our advice and training is based on the Web Content Accessibility Guidelines (WCAG) version 2.0, formulated by the World Wide Web Consortium’s Web Accessibility Initiative (W3C-WAI). A member of the W3C since 2002, Digital Access significantly contributed to the creation of WCAG 2.0.


As a social enterprise, the fee-based services provided by Digital Access directly support Vision Australia’s wider activities. Our unique position working within a disability organisation ensures that end-users’ real world requirements are foremost in all the services we deliver.


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Writing for the Web: a user experience approach - Brisbane
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