Transformative Marketing & Service Research Colloquium

Our Keynote Speaker will be Professor Ray Fisk, founder of ServCollab and eminent service scholar.

Ray Fisk is the Founder and President of ServCollab and Emeritus Professor of Marketing in the McCoy College of Business at Texas State University. Dr. Fisk is a pioneering founder of the service research field. He founded the AMA Services Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many leadership roles. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the Hanken School of Economics, Finland.

Key dates:

• Final submission deadline: April 30
• Paper decisions: May 30
• Final registration deadline for: Presenters June 23 and Attendees July 7

Submission guidelines:

Type: Full Presentation / Ideas Factory Font: Times New Roman 12pt, justified Margins: 2.5cm all sides Spacing: Single spaced, with one blank line between paragraphs Title: No more than 10 words Short abstract: Maximum of 150 words Keywords: No more than five Paper: Two pages (not including short abstract and references) Referencing style: Australasian Marketing Journal format

Submission to Michael.Polonsky@deakin.edu.au OR Nichola.Robertson@deakin.edu.au

The post-colloquium dinner will be held at Batman's Hill on Collins and is an additional cost of $67, which include a 2-course plated meal and one house drink. If you would like to attend this dinner as well. Please remember to add this onto your ticket booking.