San Francisco, California, USA
London, United Kingdom
Of the hundreds of thousands of entrepreneurs, small business owners, corporate salespeople or anyone who finds themselves fulfilling any type of sales function, most are having a hard time with sales and selling. There’s a reason people feel this way, most of us look at sales backward. We may think it’s about trying to get people do something they don’t want to do. But it isn’t; it’s about finding out what they do want to do and helping them to do that. Or we may think it’s about taking advantage of others, while in fact it’s about giving other people more advantage. But the biggest inversion of all, the great upside-down misconception about sales is that it is an effort to get something from others. The truth is that sales at its best, at its most effective, is precisely the opposite: it is about giving. Of course this isn’t the way sales is typically taught. In this talk we’ll get to the truth about selling.
The talk will cover:
- What selling is really all about
- Why anyone can be great at selling
- You’re not really selling what you think you’re selling
- The five key principles of sales success
Ian Lowe - www.thegogiverway.com.au
When & Where
Fishburners is a non-profit dedicated to supporting entrepreneurs, and is also Australia's largest startup space with 128 companies in one large building in Ultimo.
We're proudly supported by Optus, Google, News Corp, PwC, Amazon, Xero and BigAir.