Sydney Luxury Futures Forum 2014
Thursday, 20 February 2014 from 1:30 PM to 6:30 PM (AEDT)
Attendees at our London 2013 event included: Carat, Christian Louboutin, Fabergé, Harrods, Kohler Mira, Leo Burnett, Lewis Moberly, Louis Vuitton, Marks & Spencer, Maybourne Hotel Group, Net-A-Porter, News International Newspapers, Pernod Ricard – Irish Distillers, Rockwell Group, Ted Baker, The Outnet, Tiffany & Co, Treasury Wine Estates, UM Worldwide, William Grant & Sons
Our Luxury Futures Forum is an annual event we have created for clients in the luxury retail, branding, design and product innovation sectors. Attendees also receive our 250-page Luxury Futures report, one of the sector’s best and most comprehensive annual looks at what is new, next and innovative in the luxury industry.
‘Luxury is no longer about selling products. It is about selling experience – but about doing it in a highly emotional, tactile, innovative and very hands-on way. Good luxury brands have realised this and are using their online presence to drive sales and maximise profits. But they are also using the lure of digital to remind consumers that the real magic of the brand can and still should be experienced offline – in a beautifully designed store, a private members’ club, through a one-off pop-up, by invitation only, via runway events that are once more pushing luxury’s exclusive, elitist, non-democratic roots.’
Chris Sanderson, co-founder, The Future Laboratory, and Luxury Briefing columnist
An apology : Sadly, Martin Raymond has had to remain in London and will not be presenting at this event.
: 1:30pm–2:00pm – Registration
: 2:00pm–2:10pm – Introduction and Overview
The Future Laboratory co-founder Chris Sanderson talks you through the issues, insights and trends setting the afternoon’s action-packed agenda.
: 2:10pm–2:40pm – Global Market Overview
From BRICs to clicks, our editors, analysts and global correspondents explore the issues set to define and drive tomorrow’s luxury markets. Consider entry-point luxury, the youthification of established brands, why luxury conglomerates are revitalising their portfolios with new and niche names, how BRIC consumers are driving profits in Europe’s old luxury capitals, and the consumer groups that are continuing to spend through the recession.
Increasingly, these are drawn from new emerging markets, such as Nigeria, Angola, Peru, Mexico, Turkey, Indonesia and the Philippines. Recent economic shifts have also prompted the sudden growth of established economies such as Australia. We explore them all, outlining the opportunities and what they mean to your brand.
: 2:40pm–3:10pm – In Conversation I: The Super-Service Directive
Megan Quinn, founder of Q&Co and co-founder of Net-A-Porter, talks to Right Angle Studios' founder Barrie Barton about creating a high-touch, hands-on service model in a world of online luxury retail.
: 3:10pm–3:30pm – Luxury Trends Rising
Here we reveal our annual and much-debated list of global luxury trends, including:
: Discount Luxury – how brands such as The Outnet are reframing the luxury debate
: Save Our Artisans – why brands are collaborating with traditional craftspeople to preserve their skills
: Big Bold Luxe – how blue-chip luxury brands are upping the ante with increasingly lavish platforms
: Layaway Luxury – the new host of hip rental, part-payment and second-hand fashion site launches
: Resurrection Stores – the revival of Grande Dame department stores
: Home-grown Luxury – our guide to the host of expansionist luxury brands hailing from emerging markets
: Private Member Luxe – why brands are establishing their own private members’ clubs for female luxurians
: 3:30pm–4:00pm – Join us for our Tea Lab
A sampling of some of the world's finest (and most expensive) teas
: 4:00pm–4:20pm – The New Luxury Consumer
As turbulence continues in the West, and new markets open worldwide, we re-examine luxury consumers’ behaviour, mindsets, needs and key purchasing triggers.
: 4:20pm – 4:40pm - In Conversation II: The New Luxury Consumer
Philip Corne, CEO of Louis Vuitton Australia and New Zealand, talks to The Future Laboratory's Australian associate Robert Buckingham about the behaviour, mindsets, needs and key purchasing triggers of the New Australian Luxurian (NAL).
: 4:40pm–5:10pm – Innovation Futures
The brands, case studies, installations and platforms that are innovating the luxury sector from the inside out, including:
: Miu Miu’s private members’ club
: Christian Dior at Harrods
: No Noise at Selfridges
: Above and Beyond at the Corinthia Hotel
: Commodity online scent tailoring from Los Angeles
: From Paris, Miss Ko, an Asian luxury food brand with a difference
: 5:10pm–5:40pm – In Conversation III: Redefining Luxury
Chris Kyvetos, founder and creative director of Sneakerboy, Sydney, talks to barrie Barton about creating one of Australia’s first truly phygital (physical-meets-digital) luxury streetwear stores.
: 5:40pm–5:50pm – The New Luxury Matrix Explained
Here we show you a short, sharp film designed to help you and your team to better understand and utilise our five-stage Luxury Matrix.
: 5:50pm–6:00pm – Conclusions and Toolkits
: 6:00pm–6:30pm – The Cocktail Reception
Courtesy of 10 Cane, Belvedere and Domanine Chandon
Event Speakers :
Megan was the co-founder and creative director of Net-A-Porter, a luxury brand that continues to change the nature of retailing online and offline. Megan has also worked as a consultant for some of our favourite brands over the years – Harrods, CoutureLab, Condé Nast, Qantas and Patek Philippe – and now heads her own consultancy, Q&CO, where she continues to deliver some of the best insights in the luxury and fashion sectors. She didn’t say that, by the way, we did.
Megan will be joining us to talk about creating a killer service model.
Okay, we’re in love with Chris. And the first time we saw Sneakerboy, his concept 'phygital' store in Sydney – think physical showroom meets online digital space – we fell in love with that too, online and offline. Chris doesn’t like talking about the fact that he is a superb creative director, a fantastic menswear buyer (we remember him from his Harrolds days) and former manager of Assin, a store we became secretly addicted to on our many trips to Australia. But we’re more than happy to do it for him. He also has one of the sharpest Instagram profiles online.
Chris will be joining us to talk about the rise of the phygital luxury store
CEO of Louis Vuitton, Sydney, Philip began his career with the brand in 1988 as financial controller. In 1992, he was appointed finance director for Louis Vuitton Australia and New Zealand, after which he headed to New York as vice president finance – Louis Vuitton Americas, where he was responsible for the financial management of the Louis Vuitton business in North and South America. In 2003, he became chief executive officer of Louis Vuitton Oceania. In this role, he is responsible for Louis Vuitton’s Australian and New Zealand operations, which comprise a network of 13 stores and employ over 300 retail and administrative staff.
Philip will be offering us a behind-the-scenes look at the needs, behaviours and mindsets of the New Australian Luxurian (NAL)
With thanks to our event sponsors:
10 Cane Rum, Belvedere Vodka, Aesop and Domaine Chandon
Established in 2001, The Future Laboratory is a trend forecasting, bespoke research and brand innovation consultancy that runs some pretty fantastic and awe-inspiring events on the side!
Clients currently sharing our thinking include Louis Vuitton, Sony, American Express, MasterCard, Selfridges, Marks & Spencer, General Motors, British Gas, O2, Ikea, Pernod Ricard, Chanel, HSBC, The Body Shop, Condé Nast Media and Woolworths SA.
To make sure our insights are actionable and your time with us is well spent, most events take place at our Elder Street headquarters where you can meet the team, learn effectively, discuss your issues privately and enjoy some of the best food, wine, Champagne and conversation ever.
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