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Storytelling for Leaders — Melbourne


Wednesday, February 13, 2013 from 9:00 AM to 5:00 PM (AEDT)

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Ticket Type Remaining Sales End Price Fee Quantity
Standard Sold Out Ended A$695.00 A$0.00

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Event Details

The Anecdote team is excited to announce that we'll be running a series of public workshops in early 2013, kicking off with our Storytelling for Leaders program in Melbourne on Wednesday, 13th February 2013.

Tickets for this special workshop are only $695 and attendees will automatically receive a free DPP (Deliberate Practice Program) valued at $420.  There are only six places available, so you'll need to be quick.


Storytelling for Leaders


We all want better ways to persuade, share what we know, and help those around us make sense of the complex world we live in.  We know informally that stories are engaging – we tell them at dinner parties and people listen and they ‘get it’. Yet few leaders systematically harness storytelling to communicate ideas, convey their organisation’s values, or inspire their people. 

Anecdote’s Storytelling for Leaders program will show you how to do this. 

Our workshops are interactive as we strongly believe in the power of practical activities to foster learning. Throughout the day, participants will engage in hands-on activities designed to build their skills and knowledge. 

What the one-day workshop is all about

Stories have an incredible natural power. Our workshop will teach you how to tap into this power in three ways:

  • Communication – how to get your message to stick
  • Influence and persuasion – how to change behaviour
  • Insight and empowerment – how to understand what’s really going on

Getting your message to stick

At a recent businesswomen’s summit, Ginni Rometty, the CEO of IBM, shared a story about how, early in her career, she responded to a big job offer by saying she needed time to consider it, as she was unsure whether she could handle the responsibility. On hearing about her uncertainty, Rometty’s husband boosted her self-confidence with just one simple question: ‘Do you think a man would have ever answered that question that way?’ Her little story was reported in Fortune, The New York Times and Harvard Business Review blogs. It stuck.

The telling of business stories is not about concocting events and delivering your tale to an enraptured audience. Rather, it relies on people sharing their own experiences in an authentic and empathetic way. Everyone has stories to tell, but in many cases we are unaware of them.

During our workshop, we help participants to understand why stories work, and how they can become effective story collectors and tellers. We show them how to use these skills to dramatically improve the effectiveness of their communications. And the beauty of it is that these skills are equally effective in our personal and professional lives.

Changing behaviour

In 2009, we facilitated a workshop involving 300 survivors of the Victorian bushfires, helping them share stories of when a small thing made a big difference. It was the first step in helping these people to connect with and learn from each other about how to recover from the disaster.

The initial step in influencing your audience is to establish a connection with them. Once this has happened, there are then many ways in which stories can help motivate that audience and inspire action.

This section of our workshop focuses on how stories can forge stronger relationships, open up people’s minds to new possibilities, and effect real behaviour change. We’ll show you how to bring values to life, make strategies stick, and strengthen employee engagement.

Understanding what’s really going on

We once met with the CEO of a major bank who told us about his organisation’s excellent employee engagement scores. We then collected stories from his staff and discovered that many of them were bitterly unhappy.

The final section of our workshop focuses on how to use stories to find out what’s really going on in your organisation, and how to then tackle complex and challenging problems: the ones that involve people and seemingly intractable differences of opinion. Some of the important skills required to do this include asking effective questions and helping people move from problem-solving to seeing the broader patterns at work.

Who should attend?

This workshop is invaluable for anyone who wants to improve their ability to become aware of and tell their own stories within a business context. It is also beneficial for people who wish to improve their leadership skills and their ability to communicate ideas and engage staff in developing new behaviours. There are few employees this would not apply to, as we believe that leadership occurs at all levels of an organisation.

You should attend this course if you are interested in:

  • communicating your organisation’s mission, strategy and values
  • motivating and inspiring people
  • becoming a more interesting and memorable speaker
  • finding new ways to tackle seemingly intractable problems
  • getting people to really listen to your ideas.

What attendees have said

Anecdote has a most honest, open and engaging approach, which is what has been shown to work best with this technique and creates an enjoyable workshop.

The workshop covered a lot of territory in a way that combined analytical rigour with a clear and informal delivery. I recommend it without reservation.

There’s loads of value in the Storytelling for Business Leaders workshop and it’s been a useful part of my leadership development activities. In my role as Chief Sustainability Officer I’m often using stories about how our clients’ thinking has shifted around sustainability … they’re often very powerful. The workshop has given me ideas and tools for actively including stories in presentations to give people a better sense of who I am and what I stand for, as well as to illustrate key messages. I know they’re having an effect because of the feedback I receive – that they reflect an authenticity that is engaging – and because I hear people sharing these same stories.


Deliberate Practice Program

We know that great workshops are just the start of any learning process. After any workshop you need to embed this learning by undertaking guided, focused, or as we call it – deliberate, practice – in everyday situations, to embed your new-found skills back in the ‘real world’.  

So, we've included our Storytelling for Leaders Deliberate Practice Program as part of the package.

How does it work?

The program starts with you receiving a hardcover folder. Then every month, for six months, you'll receive a new learning module. These modules contain a series of energising, practical and relevant exercises, which allow you to continue to build your ability to effectively use story in the workplace.

Have questions about Storytelling for Leaders — Melbourne? Contact Anecdote

When & Where

Suite 201
63 Stead Street
South Melbourne, Victoria 3205

Wednesday, February 13, 2013 from 9:00 AM to 5:00 PM (AEDT)

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Anecdote is a management consulting firm that uses its expertise in story to inspire enduring change and make your strategy stick. We help leaders be better oral storytellers.

Its clients include IBM, BHP Billiton, Shell, KPMG, Microsoft, Fuji Xerox, NAB, Siemens, Axiata and Rio Tinto. We are a global enterprise undertaking projects in the Asia, Americas, United Kingdom, India and Europe. Anecdote's headquarters in Melbourne.

For practical business storytelling techniques, book reviews, events, and articles, subscribe now to Anecdotally — our monthly newsletter.

Anecdote Pty Ltd | ABN: 64 110 455 233

Ph: +61 1300 720 537

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Storytelling for Leaders — Melbourne
South Melbourne Events Class

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