Social Media Women February
Tuesday, February 7, 2012 from 6:00 PM to 8:30 PM (AEDT)
Social Media Women February - Reputation matters - Klout, Kred and the growth of social recommendation economy
with Kate Carruthers
You’re invited to Social Media Women February!
How do you measure reputation on social media? It’s so much more than the number of followers you have.
Both Klout and Kred measure influence based on your ability to drive action. The Klout Score uses data from social networks to measure true reach, amplification and network impact. Kred analyses billions of tweets from the last 1,000 days to calculate your Kred. Every interaction you have made in that time is part of your score. It also measures your Influence and Outreach level.
But are they accurate? Kate will explain the new social recommendation economy and why reputation matters. She will discuss how to make the new social recommendation economy work for you.
Kate Carruthers is an expert and forecaster in online collaboration, social media, digital integration, unified communication, email and search marketing.
With extensive experience in senior executive roles for diverse organisations such as GE, AMP, Westfield and State Government she currently works in business strategy and implementation roles. Kate has also lectured in postgraduate business at Macquarie University and taught TAFE level courses in business and management.
She is Co-Founder of Social Innovation Sydney and was a long standing member of the Institute of Electrical & Electronics Engineers and is a Senior Member of the Australian Computer Society. She is on the Advisory Board for the Schools of Computer Science & Software Engineering and Information Systems & Technology at the University of Wollongong.
Kate is currently studying law part time as an external student with Queensland University of Technology.
A not to be missed event - learn about the new social recommendation economy and why reputation matters.
Please note: This month's Social Media Women is being held on the FIRST Tuesday of the month as the second Tuesday falls on Valentines Day.