San Francisco, California
London, United Kingdom
A creative and interactive workshop for businesses, exploring social media and content planning ideas and challenges.
At the end of the workshop you will walk away with a defined social media and content strategy, and an actionable plan. And it will be fun! There will be coloured sharpies. There will be snacks. There will be big sheets of paper, and a large chalkboard wall!
Topics covered with include:
:: Social Media Audit
:: Defining customer personas
:: Defining brand stories
:: Content Audit
:: Developing a content calendar
:: Tools for managing & measuring social media
:: Q&A session for specific questions
Numbers are limited to ensure each attendee has their specific needs catered for.
WHO IS IT FOR?
You're likely to be a small to medium business, with a wholehearted, creative and curious entrepreneurial spirit at its core. Maybe you're already using some social media platforms but would like a more structured, organised approach to your efforts. Maybe you'd like to understand how you could better utilise your existing content across different platforms. Maybe you're just at a bit of loss as to where to start and would like create a map to guide you on your content marketing and social media journey. Maybe you've got a bunch of questions and want to hang out with peeps that can answer them. Come learn, engage and plan!
Q: Will I need to bring a computer?
A: No. This isn't a workshop that has you sitting in front of a computer. This workshop is about learning, thinking, creating and planning in a hands on way. We find that it's the time you spend away from a screen that allows you to stop and reflect, organise your thoughts and be creative. If you'd like to bring your computer or iPad you're more than welcome to, but is isn't required. (Please not there is no internet access available at the venue).
Q: What will I get out of it if I'm already using social media?
A: Most of the businesses we work with already have some approach to social media or content marketing. But what they lack is a strategic approach and plan to their efforts, which often results in feeling like they're not quite sure what they should be posting, and feeling disorganised in their execution. We'll help you with both of these things, so you walk about with an actionable plan.
Q: What could I bring?
A: Any marketing documents or plans you already have relating to your business (don't worry if you don't have any), any examples of social or content campaigns you like, any insights around your current social and content activities, a list of questions you'd like answered.
Q: What kinds of things will we be doing?
A: The workshop will be very hands on, and will have you working through a series of mindmaps, checklists, worksheets and calendar templates. And of course, you'll also have the opportunity to ask specific questions throughout. The numbers for the workshop are limited to a small group to ensure everyone has a chance to get the most of the workshop for them. The aim of the workshop is to have your social media strategy documented and content calendar planned for the next 6 months, so that you feel more organised and purposeful in your social media efforts.
Kylie Lewis, founder, Of Kin
With 15 years of online sales, web project management, digital and content marketing for leading Australian brands behind her, (most recently as digital strategist for kikki.K) Kylie now coaches design orientated businesses interested in starting, evolving or organising their approach to content marketing and social media in a fun, empowering, creative and practical way.
Belinda Langler, founder, The Inkling Effect
Belinda has more than 15 years digital marketing experience working with some of Australia’s best known online brands including Yellowpages.com.au, WhereIs.com.au and CitySearch.com.au. She has a deep understanding of the needs of small businesses from over 5 years management of Yellow Pages digital product innovation across websites sand social media.
Please feel free to contact Kylie on firstname.lastname@example.org or 0411 691 723
When & Where
Of Kin is a collective of passionate business catalysts and creative digital strategists.
Kylie Lewis, founder, Of Kin
Having worked across five tech startups, headed digital teams and agencies, and completed training as an internationally accredited executive and wellness coach, Kylie now has her own consultancy, Of Kin. Combining her forever curious mind, with over 17 years of experience in online sales, web project management, digital and content marketing for leading Australian brands behind her, (most recently as digital strategist for kikki.K) Kylie now coaches creative, wholehearted entrepreneurial businesses interested in starting, evolving or organising their approach to work and life in empowering, outcome focussed, practical ways. She doesn't believe in hustle, but does believe in challenging yourself to be more courageous in working and living with authenticity and self care. Kylie co-authored Add All To Cart: 1003 questions to ask when building an ecommerce store, is a regular blogger and speaker for Life Instyle and loves good chai and raw chocolate.
Binny Langler, Business Catalyst, Of Kin
Binny has more than 17 years experience with some of Australia’s best known brands including RACV, NRMA, Yellowpages.com.au, WhereIs.com.au and CitySearch.com.au. She has a deep understanding of the needs of small businesses from over 5 years management of Yellow Pages digital product innovation.
Binny's held many senior roles in sales, product management, digital marketing, strategy and innovation – In her previous life in the corporate world. And she must thank that previous life, it armed her with all the knowledge she has today. Lessons you can’t learn at uni, or doing a short course. And many of those lessons were about life, people, motivation, talents and attitudes. One of the biggest lessons she walked away with was making sure you have your priorities right, and knowing why you do what you do (and how to avoid burn-out!).
With a Masters of Entrepreneurship & Innovation Binny is passionate about start-up's and small businesses acting as a business catalyst to help them through the different stages of their growth and expansion. From idea development and screening through to product development and ideal business model selection.
Binny is always looking forward, after completing graduate studies in strategic foresight she has honed her skills in seeing trends and patterns in human behaviour and what that means for businesses.
Binny believes that those who know their best selves will contribute to a better world and humanity. That you need to honour your limits, rather than act like they don’t exist. And that it’s never too late to try something new.