Social Media Analytics
Thursday, June 20, 2013 at 12:00 PM (EST)
Developing insights from internal data and market information seems quite elementary compared to the potential of Social Media Analytics. A 2013 report on Social Media Analytics by McKinsey & Company titled “How ‘social intelligence’ can guide decisions” highlights the new opportunities rich real-time data from social media offers decision makers and suggests that “Social-Intelligence Literacy” is fast becoming a critical asset for executives.
The three speakers at this event will give an overview of how to use Social Media Analytics to gain a competitive advantage, what is possible and why it’s worth investing in Social Media Analytics to shape real-time decision making. They will showcase some recent exemplars of Social-Media Analytics in action.