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Social Media Analytics

Deakin University and the IBM Centre of Excellence in Business Analytics

Thursday, June 20, 2013 at 12:00 PM (EST)

Melbourne, Victoria

Ticket Information

Ticket Type Sales End Price * Fee Quantity
Social Media Analytics Ended A$35.00 A$0.00
* Prices include GST

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Event Details

Developing insights from internal data and market information seems quite elementary compared to the potential of Social Media Analytics. A 2013 report on Social Media Analytics by McKinsey & Company titled “How ‘social intelligence’ can guide decisions” highlights the new opportunities rich real-time data from social media offers decision makers and suggests that “Social-Intelligence Literacy” is fast becoming a critical asset for executives.
 

The three speakers at this event will give an overview of how to use Social Media Analytics to gain a competitive advantage, what is possible and why it’s worth investing in Social Media Analytics to shape real-time decision making. They will showcase some recent exemplars of Social-Media Analytics in action.

 

 

When & Where



Karstens
123 Queen Street
Melbourne, Victoria 3000
Australia

Thursday, June 20, 2013 at 12:00 PM (EST)


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Deakin University and the IBM Centre of Excellence in Business Analytics

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