Positioning Your Fashion Brand
Do you consider yourself a fresh thinker and an innovator? Do you always strive to find the perfect product for your customer? Do you want to be loved by customers today, tomorrow and forever?
Discovering the heartland of your brand is not always something that comes naturally, it is something that is organic and sometimes developed over years. If you don’t want to wait years to figure out what customers will love you for, we can put some science behind the creative and get you there in a jiffy!
Launching a new brand or positioning yourself for growth; developing the heartland and knowing your customer intimately will help you to identify their needs and fill the gap in their lives with your brand.
This workshop will develop your ability to identify your core customer’s needs, clearly spot gaps in the market and hit the mark with innovation and product development time after time.
Free 30 minute consulting session when you book for both Branding workshops:
|Vicki has kindly offered each person who attends both the Branding & Positioning workshops a free consulting session valued at $150. In this half hour slot Vicki will use the insights she has gained from working for some of the world's most recognised brands to guide you. Armed with the right questions Vicki will quickly identify effective solutions to any challenge you may have in either the branding, marketing or the business planning space.|
POSITIONING YOUR BRAND FOR GROWTH
Wednesday 23rd July, 6pm-9pm
Bookings may be made individually for either workshop at $80
Or book both workshops via link above for $150 (includes free 30 minute consultation - to be arranged after the workshops).
Brand and Business Consultant
As a Textile Design graduate Vicki knows the importance of a establishing a strong creative identity. As a business leader she also knows the importance of a strong strategy and detailed planning.
Vicki has led business units in international brands such as NIKE & BONDS; a cross functional expert in business strategy, brand identity, marketing communication, category management and all aspects of brand development. She is well equipped with world class knowledge of the fashion industry in general; her inclusive and enthusiastic approach to every project is infectious.
Vicki’s career has been focused on driving and affecting positive change, she prides herself on delivering a solution which will improve efficiency and deliver considerable revenue growth, quickly.
Vicki's consulting work has seen her; strategically develop brands in new market segments, scope local markets for retail opportunities, develop white space strategies, lead product launches and implement category brand extensions around the world.
About the Textile & Fashion Hub
The Textile & Fashion Hub is all about increasing our industry's capability. A centralised facility aimed at supporting textile & fashion SMEs and offering access to the latest machinery and technology as well as the opportunity for participants to develop skills, conduct R&D, undertake sample production and network with others in the industry.
The Textile & Fashion Hub is a collaboration between the Australian Government / AusIndustry, TFIA and Kangan Institute.
TFIA has been successfully representing the Textile, Clothing and Footwear (TCF) industries since the 1940s - from big business to small and medium enterprises.
For a full listing of TFIA and Textile & Fashion Hub seminars, workshops, forums, networking events & training, visit www.tfia.com.au/events
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