Let's Make Games presents:
Indie Games Marketing Course
Making games is great, but being an indie game developer is hard work. As well as making amazing games, you have to manage your own business, marketing and PR. When you're elbow-deep in code, who's got the time to become a marketing professional?
The Indie Games Marketing Course is an evening workshop featuring special guests Chris Wright, founder of indie game marketing firm Suprise Attack, and Tim Colwill, editor-in-chief of games.on.net. This hard-hitting super duo will get your marketing plans into shape and give you insight into how to approach the press and position your game competitively in the global games market.
Bring your games, bring your plans and come for an evening of indie games marketing kung-fu.
6pm - Seating & housekeeping
6:15pm - Tim Colwill: Approaching the Press
What does it take to catch an editor's eye? How can you make your press release stand out from the other 6,000 that cross their desk every day? As editor-in-chief of the thriving game community games.on.net, Tim will give you first hand insight into what you can do to make your press materials attractive to even the most time-deficient editor.
6:50pm - Chris Wright: Indie Game Positioning Workshop
Chris will take you through a two hour interactive workshop on how to "position" your game. Using a variety of unique exercises, this Surprise Architect will get you thinking about your games' hooks and themes, and how to emphasise these unique features within the global game market. Prepare to be delighted and astounded as you learn things about your game that you never knew (or perhaps were too humble to admit!), and how this information can boost your marketing efforts.
8:50pm - Wind-up and networking
Networking session to be advised!
Surprise Attack was founded by Chris Wright, a veteran of video games marketing with more than 100 campaigns executed under his care for publishers including THQ, Microsoft, Sega, Capcom, Disney Interactive Studios and many more.
Chris also spent two years as a member of Film Victoria’s Digital Media Assessment Panel, which assesses applications in respect of its Digital Media funding programs, providing recommendations to the Board for final approval.
Tim is the world’s first, last, and only classically-trained combat raconteur. He was raised at an early age by bears, then later by humans, and then later again by humans dressed in unconvincing homemade bear suits. It is this unique combination of completely untrue things which has made him into the man he is today: dehydrated, frequently confused, and editor-in-chief of games.on.net, Internode's gaming portal.
The Indie Games Marketing Course is brought to you by Let's Make Games, and proudly sponsored by ScreenWest, and City of Perth as part of the City of Perth Innovation Month. Light refreshments will be available at the event. The venue has universal access.