San Francisco, California, USA
London, United Kingdom
Revenue & Pricing Workshop
HSMAI are launching a new Online Course in Revenue Management targetted at people new to the Revenue Department, and those who work closely with Revenue Managers and need to understand more about the important role. The workshop will be 3 x hours and will cover the course material. After the workshop, attendees can go online and complete the course to gain a Certificate of Attainment. This will be action-packed session, and you'll learn a lot, whether you decide to go on and complete the online module, or not. The topics covered:
Strategic to practical and beyond. Understand the impact of pricing on bottom- line, the importance of pricing strategy, relating the market position to price, pricing integrity, the impacts of discounting.
- Understanding the influences on pricing including decoy and anchor pricing
- Wholesalers, Static vs Dynamic rates
- Loyalty clubs and Closed User Group rates
- Room Type premiums
- Packages/ promotions/ Discounting - Discounting –what additional volume required if I discount my price? Is a lower price generating new demand?
- Displacement Analysis
“We look forward to welcoming executives from around Asia Pacific to our globally recognized educational programs. HSMAI Asia Pacific will bring face-to-face sessions to 11 cities and we hope you will join us. We only have 20 seats available in each city so we recommend you sign up as early as you can” says Jackie Douglas, President HSMAI Asia Pacific.
For more information on the advanced level CRME Certification, please check our website:
Vice President of HSMAI South Asia and Manager RevMax Technologies Pte Ltd.
CRME & Revenue Facilitator
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HSMAI Asia Pacific Region
HSMAI is an individual membership organisation comprised of nearly 7,000 members from 35 countries and chapters worldwide.
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, education events on sales growth, revenue optimisation, marketing, and branding. Visit www.hsmaiasia.org.