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Growth Hacking 2013: Hack to the future - Mindset or Skillset?

MitchelLake Group

Thursday, 11 April 2013 from 6:30 PM to 9:30 PM (AEST)

Growth Hacking 2013: Hack to the future - Mindset or...

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On the night use the hashtag #growthhacksyd to discuss on Twitter.

Doors open 6:30pm for a 7pm start.

Growth Hacking 2013:

Hack to the future - Mindset or Skillset?

Everyone’s talking about Growth Hacking. 2013 looks set to be the year that the term will enter the common language of start-ups, Innovation teams and the general technocrati. Silicon Valley is bursting with growth hacking stories and Craigslist is overflowing with job adverts for this new discipline.

Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Dropbox, Zynga, Twitter, Pinterest and Quora.

But who are Growth Hackers, where do they hail from and who’s actually using them?

We’ve put together a panel of some of the leading Australian businesses who have already adopted this new (or not so new) practice for an interactive discussion. We will cover what it means to them, real life examples of how they are integrating the process into their businesses and what skills are needed to be part of this movement.


-          Willix Halim, VP of Growth at Freelancer.com

-          Shaun Clowes, Growth Team Lead at Atlassian

-          Kain Tietzel, Co-founder and Creative & Marketing Director at PhotoMerchant

Facilitated by Phaedon Stough, Co-founder of MitchelLake and Innovation Bay

Whether you’re a founder looking to grow, a Product Manager, engineer or digital marketer looking for a new approach, or an investor looking to meet expanding startups - Join us for what promises to be a lively debate, Q&A session and networking event. Drinks, canapes and pizza will be provided.

We are excited to announce Spotify will be supporting this event by giving away a 6 month Premium Subscription voucher to 2 attendees on the night!

UBER will also be providing new customers half price rides to and from the event. Just download the UBER  app, create an account and enter the promo code HACKTOTHEFUTURE when prompted.



Willix Halim is the Vice President of Growth at Freelancer.com and is responsible for leading the teams overseeing the company core growth components, data analytics, online marketing strategy, SEO optimization, customer experience/support strategy and fraud prevention systems.

Shaun Clowes currently heads up the Growth Team at Atlassian, focusing on growing and optimizing Product engagement. Shaun has a background in Product Management, Presales Management, and  Software Engineering.

Kain Tietzel is the Co-founder and Design & Marketing Director of PhotoMerchant.net. With over 16 years as an experienced digital marketing specialist, designer, videographer and producer he has been pivotal in the success of many startups. He also runs seminars and practical workshops at General Assembly.


Phaedon Stough is the Co-Founder of the Mitchellake Group. He has over 15 years of tech-centric international executive search experience across a range of clients from global enterprise to seed funded startups. He's also the co-founder of Innovation Bay, has sat on numerous boards and currently resides in San Francisco. His current focus is helping Australian tech companies establish themselves in North America and working with leading US tech companies expanding into APAC.


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UBER half price details:
UBER is a mobile app that can get a classy private vehicle to pick you up in minutes. An UBER typically costs 20-30% more than a taxi, for a 500% better experience. UBER is in over 30 cities around the world, including New York, London, Paris and now Sydney & Melbourne. UBER is inviting new customers to take a HALF PRICE ride to or from the Aurora Bar. There may not be enough vehicles for everybody at the event, but try your luck! (Already a member? Get a friend to sign up and ride together!)

1. Download the UBER app on your iPhone or Android device, and create an account. Enter the promo code HACKTOTHEFUTURE when prompted.
2. Open the app and press 'REQUEST SEDAN' when you need one. We'll tell you where the nearest car is.
3. Watch the car come to you on the app, wait for the driver to open your door, and let them know where you need to go. Enjoy the ride!

Have questions about Growth Hacking 2013: Hack to the future - Mindset or Skillset?? Contact MitchelLake Group
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When & Where

Aurora Hotel - Rooftop Beer Garden
324 Elizabeth Street
Surry Hills, New South Wales 2010

Thursday, 11 April 2013 from 6:30 PM to 9:30 PM (AEST)

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MitchelLake Group


MitchelLake is a progressive, passionate and experienced provider of executive search, specialist recruitment and talent management services for new and convergent markets. 

Our experience ranges from building leadership teams for entrepreneur driven startups, to sourcing strategic talent for National and Global category leaders in online business, digital media, integrated marketing and interactive entertainment. 

MitchelLake services clients across Asia Pacific and North America with established offices in Sydney Melbourne San Francisco & London.

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Growth Hacking 2013: Hack to the future - Mindset or Skillset?
Surry Hills Events Conference

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