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Ethical Sales & Communication Program

Dental Events Austraila

Friday, 11 March 2016 at 8:00 AM - Saturday, 12 March 2016 at 5:30 PM (AEDT)

Ethical Sales & Communication Program

Ticket Information

Ticket Type Sales End Price * Fee Quantity
General Admission Ended $3,300.00 $0.00
* Prices include GST

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Event Details

Ethical Sales and Communication 2 Day Programme -

In the last 20 years, Ashley has delivered over 23,000 hours of business coaching to the the dental industry all over the world. Simply, he is the best at empowering dentists and their teams to communicate with there patients, which results in world class patient journey, more patients saying YES to treatment plans and increased profits for their business.

Day One


  • Discover the six biggest communication mistakes made by dentists
  • What is the ideal profile of someone who is successful in dental sales?
  • Learn how to operate outside the comfort zone and develop extra self-belief and confidence
  • Develop a more positive attitude of success and achievement
  • Set course goals

Building Rapport

  • Develop the skills to build relationships with potential clients
  • Develop the techniques to build credibility quickly
  • Develop the skills to lower client resistance/nervousness  and win them  over to our way of thinking        
  • Build rapport with patients of all different personality styles
  • Get patients to like you instantly and stand out from the competition
  • Understand the importance of preparation

Ask the right questions to create opportunities

  • To understand the vital role effective questions play in selling our services/products
  • Learn how to lead your client through a comfortable, natural series of questions designed to get the information you need
  • Develop the skills so that that the client buys into our services and sees the need to take urgent action
  • Become a much more effective listener
  • Develop Ashleys unique four step questioning approach to a perfect consultation
  • Discover the six emotional reasons to understand the patients decision making process

 Communicate in the language that excites your patients

  • Develop unique solutions to patients needs and buying criteria
  • Become creative when presenting our solutions to our clients
  • Become a more persuasive and powerful communicator in all situations.
  • Learn how to use evidence to back up what we say
  • Discover the language to excite and influence your patient
  • Communicate clearly and concisely, eliminate waffle and technical jargon

Day Two


Communicate your fees with self–confidence and achieve the income your services deserve

  • Understand that patients don’t buy on price
  • Understand what is important to patients when they make decisions
  • Know your numbers
  • Communicate value when presenting your fees and eliminate price objections
  • Become more confident when discussing fees and never reduce the price in your head again
  • Develop 12 strategies that will make you feel more comfortable talking money and achieve the prices your services deserve
  • Learn how to charge more than your competitors and still hear a YES

Gaining Commitment in a Ethical Way

  • Learn how to gain patient commitment to your treatment with ease
  • Develop a process where patient buys into your services

Overcoming all your patients objections

  • Identify hidden objections
  • Use "cushions" to help resolve objections and avoid conflict
  • Learn the skills to effectively resolve objections and create win win
  • Think on your feet and demonstrate self-esteem and confidence
  • Develop a five step approach to overcome all your patients objections

Follow up/ World Class Customer Service

  • Learn how to follow up effectively
  • Stand out from the competition
  • Learn how to ask for referrals and build a pipeline of new clients to your door.
  • Provide a World Class experience for your patients
  • Create a seamless patient journey so that the baton never gets dropped.
  • Ring fencing your patients and increasing your assets

Apply the Sales Process

  • Apply the whole process from start to finish
  • Develop new behaviours that stick
  • Set performance goals

Ashley is the author of two books,'Dont wait for the tooth fairy' & 'You are worth it'

Form More infromation visit www.ashleylatter.com


Have questions about Ethical Sales & Communication Program? Contact Dental Events Austraila

When & Where

Sheraton on the Park
161 Elizabeth Street
Sydney, NSW 2000

Friday, 11 March 2016 at 8:00 AM - Saturday, 12 March 2016 at 5:30 PM (AEDT)

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Ethical Sales & Communication Program
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