E15804 - Understanding Marketing short workshop

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E15804 - Understanding Marketing short workshop

By Corangamite Shire Council

Date and time

Mon, 25 Jul 2016 6:00 PM - 8:00 PM AEST

Location

Old Council Chambers

181 Manifold Street Camperdown, VIC 3260 Australia

Refund Policy

Contact the organiser to request a refund.

Description

Marketing is simply how well potential and existing customers know what your business does. So marketing is not just about getting new customers, it is a vital part of building and establishing your business brand.

Develop a marketing action plan to focus your effort and resources in the right areas, including market research, online activities and customer service.

Many small businesses think marketing is about having a website, a Facebook page and placing advertisements in the local paper.

While these are all marketing activities, to market effectively you must think a lot broader and apply a ‘customer-focused mindset’ to all aspects of your business.

Developing and implementing an effective marketing action plan for your business will save you time and money and help you attract and retain a loyal customer base.

In this interactive 2-hour workshop, an experienced marketing professional will share their insight to help you set marketing goals, learn more about your customers, clarify your Unique Selling Proposition and use this to help you choose the right marketing activities for your business. You’ll also learn how to measure the success of your marketing activities, so you make sure you’re achieving your business goals.

This two-hour short workshop is a great way to connect with other small business operators in your local area and gain new skills to fast-track your success.

Organised by

For enquiries about this event, please contact (03) 5593 7100 or email sara.napier@corangamite.vic.gov.au

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