This highly energetic 3-day program will give you a good understanding of the principles of Design Thinking including the key tools & terminology. The focus of this course is hands-on: learning by doing.
Our program is based on three main values of Design Thinking: empathy, collaboration and experimentation and it goes beyond. During the three-day program, participants complete two real projects using the approach.
The tools you use include: Design Challenge, Double Diamond, ET, User+Need+Insight, User board, Stakeholder Mapping, Persona and Customer Journey Mapping, Brainstorming Rules and Prototype tools. By attending the course, you learn about the right mindset and how to use these tools at the appropriate stage of the process.
What you will learn?
- You will learn innovation by doing through 2 real projects
- A real approach to solve complex problems
- Practical tools to gain empathy, to collaborate and to prototype any idea.
- Expand your creative confidence
- Deep understanding to learn insights from your internal and external customers
- Learn in practice rapid prototype techniques.
Who should attend?
Design thinking is a mindset that can be applied in any area.
The participants tell us that they use design thinking to help them solve complex problems, accelerate innovation processes and teams, work collaboratively, create new business models and ultimately work with their heart and purpose.
This is a tailor-made program for busy people who seek constant updating and knowledge. In practice, it is made for those who seek and need to innovate to bring real solutions to the challenges of this new emerging world.
There is no pre-requisite to participate in this course, simply be willing participate to find relevant solutions to real problems and learn by doing!
What is Design Thinking?
Design Thinking is a practical, human centred approach that accelerates innovation and solves complex problems.
To understand Design Thinking and start working or living using this mindset, we need to internalize three basic values – EMPATHY, COLLABORATION and EXPERIMENTATION.
Changing your mental and working model means to get up from your chair, go to the street and gain insights from customers, work in groups, co-create, really listen to each other and build on the idea of others. Of course this means to take risks and gain experience as you do these things.
First of all, we design solutions that are desirable. By testing and iterating our solutions we deliver appropriate, actionable, and tangible strategies through the lenses of feasibility, viability and desirability. The solutions that emerge at the end of the Human-Centred Design should hit the overlap of these three lenses; they need to be Desirable, Feasible, and Viable.