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Blogging for Business - Sydney- Feb 2014

Laurel Papworth

Tuesday, 4 February 2014 from 9:30 AM to 5:00 PM (AEDT)

Chippendale, NSW

Blogging for Business - Sydney- Feb 2014

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Ticket Type Sales End Price * Fee Quantity
Regular Ended $790.00 $0.00
* Prices include GST

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Event Details

Outline (computer based, workshop):  Want to know how to blog? Need to build or update your website? Learn how to create a social media website and business blog with Wordpress in this hands-on computer-based social media training course, that can be used as a social media press room or blog. You will learn how to publish online, then integrate your online content with Facebook and Twitter. NOT TERRIBLY TECHNICAL: you don't have to be a developer to do this course, it's all click and drag wizards, but you'll have a website with a blog at the end of the day! 

This social media training course covers the following topics:

  • Setting up your blog – hosting your own or hosted services. Creating a blog and naming it.
  • Choosing and editing a theme, adding widgets and information
  • Writing your blog posts, style and subjects for popular discussion. Embedding video and photos.
  • The author and backstory. Importance of ABOUT page. Managing the commenters – moderating community.
  • Overview of shopping carts, maps and forums for blogs.
  • Social Media Diary – setting up a calendar to gain an audience
  • Building audience, readership and influence through business blogging
  • Revenue creation and business blogging tips and insights.

Course delivery: This social media training course is delivered as a hands-on computer course BRING YOUR LAPTOP! – we move step by step through creating a blog. At the end of the course the student will have gained a blog they can continue to use either as a personal website for a hobby or family, or as a professional website for their business.

This is a small class - it will fill. The next course is May 2014. 

Course outcomes:  Upon completion of this social media training course, participants should be able to:

  • Create a website suitable for business or organisations (Wordpress).
  • Write and Publish a social media press release.
  • Enable the Facebook and Twitter add-ons for social network distribution.
  • Add photos and videos and infographics
  • Understand how to build readership

Course suitable for:  This social media training course is suitable for small businesses wanting a low cost website with latest social media tools OR large organisations investigating a Blogger or Twitter social media press centre. Hobbyists looking for tips for blogging and social media will also enjoy the hands on aspect.

PLEASE BRING YOUR LAPTOP.  Don't forget the power supply.  If you do not have a laptop please email my assistant at pa@laurelpapworth.com so we can organise one for you. Laptop hire costs are $50 a day. 

Lunch and light refreshments are included as part of the course.

Workshop Facilitator: Laurel was named by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her "Head of Industry, Social Media". Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. More About Laurel.

Dates: Not suitable? Let us know. Know a friend who might like the course? Please pass on! 

Direct Debit: Please contact my assistant on pa@laurelpapworth.com for information on Direct Debit.  Otherwise please use the credit card facility here on Eventbrite.

Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here

Have questions about Blogging for Business - Sydney- Feb 2014? Contact Laurel Papworth

When & Where


Social Media Clinic
1Pine St
Chippendale, NSW 2008

Tuesday, 4 February 2014 from 9:30 AM to 5:00 PM (AEDT)


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Organiser

Laurel Papworth

Sydney Social Media online community manager & trainer, Laurel Papworth, manages small, large and massive online communities - she was named "Head of Industry, Social Media" by Marketing Magazine, one of the 50 most influential social media influencers by Forbes Magazine, and in the Power150 Media bloggers by AdAge USA. Laurel's communities have included Westpac RubyConnection, Channel Ten Facebook pages and forums for Junior Masterchef, Australian Idol etc. Laurel has been lecturing on social media at the University of Sydney since 2005 and has been managing virtual communities since 1989. Twitter: @SilkCharm Google Plus: +LaurelPapworth

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