How to carry out a competitor analysis

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How to carry out a competitor analysis

Who's already in the space? Are they minnows or minotaurs? What are the strengths and weaknesses of your competitors?

By Campus+

Date and time

Thu, 11 May 2023 7:00 PM - 8:00 PM PDT

Location

Online

About this event

This webinar provides a practical guide to carrying out a competitor analysis for a research innovation to determine how crowded the commercial marketplace, potential barriers to entry and how these can be overcome, and what a competitive analysis can tell you about your own unique strengths.

Participants will understand:

  • Identifying competitors and types of competitors: direct, indirect, substitute
  • Barriers to entry into an existing marketplace
  • The types of information to gather about your competitors
  • How to analyse competitors’ strengths and weaknesses
  • Determining your own competitive advantages
  • How a competitive analysis fits into a Business Case

Meet your presenter: Richard Dale

Richard is based in Sydney and has more than 25 years' experience in top-tier management consulting, new venture development, venture capital and R&D engineering. He has extensive experience in growth and transformation for a wide range of Australian and overseas organisations; from large corporations to early-stage technology businesses.  ?He has extensive experience of working with Australian Universities as they consider the best path for developing unique ideas and IP. He has expertise and experience across a broad range of sectors.

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