Understanding market fit

This webinar will look at the importance of market analysis for a research innovation, understanding the problem that the innovation is trying to solve, how well the innovation will solve that problem, and whether the scale of the problem provides an actual commercial opportunity.

Participants will learn how to:

• Identify target customers
• Understand customer needs
• Develop a minimum viable product/technology feature set
• Market testing
• How market fit analysis fits into a Business Case

Meet your presenter: Eeshan Kulkarni

Eeshan is a tech entrepreneur-turned-venture capitalist specialising in the commercialisation of IP-backed physical sciences technologies, particularly in the fields of energy generation & storage, decarbonisation, quantum computing, sensing and communication. Eeshan completed his PhD from the National University of Singapore, during which time he started (3), scaled (2) and sold (1) deep-tech ventures based on IP developed from University research labs. One of his spin-offs, ClassPoint, is now one of the largest online teaching companies in the world, with a leading market share in South-east Asia, and has attracted venture funding from various investors including Tencent (WeChat). After returning from Singapore, Eeshan served as a Principal (Commercialisation) at the St Baker Energy Innovation Fund, a venture capital Fund focusing on early-stage energy and e-mobility companies. Eeshan is now an advisor and Angel Investor for several start-ups in Australia and Singapore. He enjoys working closely with academics, assisting in the hands-on commercialisation – both licensing and spin-off – of research-backed technologies, leveraging his deep networks in Asia and the US.