The Do’s and Don’ts of Fandom Events: A Director’s Guide

Download Now

Geek and popular culture is on the rise in Australia, with an ever-increasing appetite for fan events and conventions. From niche local meetups to multi-day international events, fandom events are a booming business.

So with more fans looking for events like yours, how do you expand and attract your ideal attendees? Use this guide to find out how the right tools, technology, and staff can help you become a convention legend.

Use this guide to learn how to:

  • Tap into your fandom community and generate buzz
  • Identify the technology that will differentiate your fandom event
  • Use data to increase attendance and streamline attendee flow
  • Avoid negative press and social media backlash

For a free copy of the guide, simply complete the form on this page.

PREVIEW:

Generate Buzz Through Your Fandom Community

In addition to buying new merch, meeting artists, and attending  Q&As, fans flock to conventions for another reason: to socialise with other fans. In an Eventbrite survey in the US, 65% of respondents cited  “meet new friends” as a major motivator for attendance. More than half said they like to bring their families, and 43% were curious to meet online friends IRL.

Then there are the 15% who say they look for love at conventions. Manga, anime, and specialty interest fans were most attracted to this aspect of cons, with 24% looking for romance. Some conventions have even incorporated this desire into their planning, and are now hosting speed-dating sessions.

Here are some ways you can build your community — one that encourages both lasting relationships and ticket sales…

To continue reading ‘The Do’s and Don’ts of Fandom Events: A Director’s Guide’, complete the form on this page to receive a free copy, delivered straight to your inbox.